The AIPP are pleased to announce that Digital Asset Management (DAM) Guru Peter Krogh is coming to Australia and New Zealand for a limited series of workshops from 25 May to 1 June 2007. Nikon Australia and DAMsimple are proudly sponsoring the event.

The workshops will demystify DAM and reveal practical techniques for securing the long term storage of digital images. Photographers and other creative professionals have amassed terabytes of valuable data since the boom in digital imaging and are now struggling to manage it.

"Peters knowledge on the subject is the best in the world. When it comes to DAM for photographers, Peter Krogh literally wrote the book on the subject", said professional photographer and DAM consultant Robert Edwards.

The one-day workshops will be held in:

Sydney (25 May 2007)
Melbourne (28 May 2007)
Brisbane (30 May 2007)
Auckland (1 June 2007)

Costs including GST:

$165.00 (AIPP, ACMP, AGDA, and NPS Members)
$82.50 (Student/Assistant Members)
$275.00 (non-Members)

To book visit the new AIPP online store at www.aipp.com.au/store/ and go to the events section.

The AIPP would like to thank these generous sponsors without whom this event would not be possible: Nikon Australia (Major Sponsor), Epson Australia, L&P Phase One, iView Multimedia, Adobe, O'Rielly Media, Momento Photo Books, and DAMsimple.

Note to Editors
For further information or to arrange interviews with Peter Krogh please contact Robert Edwards, robert @ damsimple.com or by telephone 0411 384 429. A reviewer's copy of Peter Krogh's book "The DAM Book" is available on request.

About Peter Krogh
Peter Krogh is a commercial photographer (www.peterkrogh.com) based in Kensington USA, author of The DAM Book (www.thedambook.com), an Adobe alpha tester for Photoshop, Bridge and Lightroom. Peter is on the ASMP Board (American Society of Media Photographers) and instigated the push for digital photographic standards that is now UPDIG (www.updig.org).

About The AIPP
Founded in 1963, the AIPP is a not-for-profit organisation run voluntarily for and by professional photographers and industry representatives who seek to set a standard of excellence within the photographic industry. The AIPP strives to promote and maintain the highest standards of professional competence and business ethics in the industry. The AIPP maintains a rigorous entry criteria and a binding Code of Ethics for members, as well as providing ongoing education via seminars, workshops and events for the photographic industry. AIPP Committees represent members on important issues such as copyright; taxation, legal and business matters; insurance; digital imaging and work practices.