Drowning in Data?

Are you a creative professional struggling to locate and share your digital images? Are you concerned about how secure those images are now and in the long term? Over the last decade photographers, designers, photo agencies, and architects have amassed terabytes of valuable digital assets. IDT estimates together we will be managing 988 million terabytes of data by 2010. Are you ready? DAMsimple can analyse your current DAM setup, recommend the most effective way to streamline your system using the best products, then tailor a training package to make your work flow now and in the future.

What is DAM?

DAM (Digital Asset Management) is what you do with your digital images after you've captured them.

DAM is a term used to describe the practise of handling digital files including digital images. It covers many aspects including file management (file naming, folder structure, RAW file conversion, etc), hardware (computer, storage medium, etc), software (image browser, cataloguing), and methodology (workflow, captioning, etc). There are right and wrong ways to do this. The wrong way will cost you money in lost time and revenue. The right way will increase the your earnings from your existing images. Future-proof your investment today.

Why Simple?

Digital Asset Management can be confusing. We make DAM simple.

DAM need not impede your workflow; in fact it will make your workflow more efficient and secure. Once setup correctly DAM can even work automatically in the background with minimum user intervention. Where DAM really pays dividends is when you need to find an image and actually get a hold of it. DAM can ensure other people know all they need to about your images; copyright, usage, how to contact you, who/what/where of the image, and more.

DAM is Cost Effective

Research by GISTICS shows return on investment (ROI) for proper DAM implementation can be 8:1 to 14:1. These returns come from less time spent looking for files, re-purposing current images, reducing the need to re-photograph the same images, and faster turnaround for jobs. The average creative person spends 10% of their time searching for files and 35% of the time failing to find them. With proper DAM this time is reduced to only 5%. DAM also ensures both a consistent and efficient workflow.

DAMsimple was established by Robert Edwards as a resource for photographers and other creative professionals seeking information on managing their digital assets. Robert is a qualified photographer (BFA Photography), trainer (CERT IV Training & Assessment), writer and member of the Australian Institute of Professional Photography. Robert is proud to be instrumental in establishing digital standards for the photographic industry as chief author of the Australian Digital Imaging Guidelines and contributor to the Universal Digital Imaging Guidelines.

DAMsimple are networked to other leaders in DAM workflow. Together we provide unparalleled experience across the globe. We have access to engineers worldwide who can customise your DAM experience to meet your needs. DAMsimple consult as independent alpha testers to the world's largest software companies including Microsoft and Adobe. Alpha testers are those few individuals who vendors see as industry pundits that know the market and steer its future direction. As such we offer unique insight into what the industry is doing now and tomorrow which will save you investing in the wrong solutions.

Start Today

The key to DAM is to start right now. Stop putting off that first step - the sooner you begin the easier and more cost effective it is. Contact us now for a free consultation and let us show you how to better organise your digital images and ensure the longevity of your work. DAMsimple has already helped photographers, Government departments, designers, photo libraries, photo agencies and architectural firms implement solid DAM strategies.